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In this episode we have a discussion about the Big 5 and what these 5 animals are doing to the conservation industry. We look at where the Big 5 originated from, what guides do to create a less Big 5 centred experience, how these animals affect the ecology of their surrounding environment and whether we even need this clever marketing tool at all.
www.thatchandearth.com
In this episode we have a discussion about the Big 5 and what these 5 animals are doing to the conservation industry. We look at where the Big 5 originated from, what guides do to create a less Big 5 centred experience, how these animals affect the ecology of their surrounding environment and whether we even need this clever marketing tool at all.
www.thatchandearth.com