Whether you're delivering a note to your employees or giving a presentation to the entire firm, how you craft your message will differ. 

Persuasive communication takes into account the audience's needs, values, and desires. 

Audiences are more receptive to persuasive communication when they believe the speaker is similar to them in some manner, whether that similarity be based on age, occupation, or socioeconomic background.

If you speak to what matters to your audience, they will regard you as someone who understands them. As a result, people should be more open to your message as well.

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