One of the top mistakes☠ that most entrepreneurs make, and that includes me when I was starting out a few years ago was not being specific enough with my message. What that means is not being clear enough as to whom your products and or services are for.  The problem with that is that your message isn’t sticky, it’s just vanilla...and we don’t want to be vanilla, right? Your goal is to be sticky and not be boring like vanilla!

The way to make your messages “sticky” is really to get very clear on who and what your market is. Here’s an example: Let's just say that you wanted to sell products to women who wanted to lose weight.  But there are many sellers and competitions in the market for that kind of product. Now the question is, “How do I stand out in the crowded marketplace? Most markets are really competitive that’s why you have to come up with a message so unique that it catches attention. 

So how do you stand out? Number one is to have a very specific message. If your main focus and your main client base is helping women who just gave birth bounce back and lose the weight that they gained during pregnancy, then craft a message that says, “Having trouble losing that extra weight after giving birth? I can directly help you with this (name of product).”

Second is always be very consistent with your message and that means don’t talk about other things! If you want your market to be on women losing weight after giving birth, don’t add anything out of the blue just to get revenue… That will hurt your credibility.

Third is always ask for feedback… Is this product really effective  or not? Will mothers who have just given birth believe me and will they trust me when I convince them to buy my product?  It can really help if you ask someone who has done it before, because they already know what works and what doesn’t. Be sure to take notes. 

So those are the key things that I want you to keep in mind and really focus on standing out from the rest and making your message specific and sticky  💯