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EP#50 - All About PR - How to get your first mention in a publication and using that to scale into landing the big dogs
We discuss how Luke used the Stepping Stone Method™ to appear in his local newspaper, then used that to potentially bag a massive spot on a nationwide tv show, The One Show. We talk about all the things that you should consider when trying to get good PR for your business since it's a great way to getting exposure, almost for free. We also discuss the guerrilla marketing techniques used by Mous, Brewdog and Richard Branson to launch their new products.
Enjoy!
Also Ep 50!
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By Entrepreneur Luke Emery & Product Designer Alex PeetWe discuss how Luke used the Stepping Stone Method™ to appear in his local newspaper, then used that to potentially bag a massive spot on a nationwide tv show, The One Show. We talk about all the things that you should consider when trying to get good PR for your business since it's a great way to getting exposure, almost for free. We also discuss the guerrilla marketing techniques used by Mous, Brewdog and Richard Branson to launch their new products.
Enjoy!
Also Ep 50!