Tom Breeze - the CEO of Viewability is a Master’s Degree-holder in Psychology. He has run several successful companies specializing in the field of video advertising. He was first heard speaking at a conference a few years ago. Everyone in the room was just so all-in on Facebook then and he was pushing very hard on YouTube.

In this episode, he will talk about how you can harness the power of video marketing for your business, and how he grabbed the opportunity early, capitalized on it, and became the YouTube Ads guy we have today.

Show Notes:

• How Tom Breeze got started with YouTube [1:20]
  
• Saving the reputation by Google AdWords [6:04]
  
• Scaling via YouTube advertising [9:19]
  
• Luck in taking the risk [12:45]
  
• Newbies or ruts [16:56]
  
• How bad do you want to succeed? [21:53]
  
• The recipe of a good ad [25:23]
  
• Get 3 heads in 2 minutes [31:25]
  
• Where to start [41:43]
  
• The YouTube Ads Guy [45:22]
  
• The biggest mistake [52:14]