In today’s episode of the “For The Love Of Emails'' podcast, we welcome Shmuel Herschberg - CMO Shyn Media, with host Matthew Vernhout - VP, Deliverability, Netcore. Shmuel is a detail-oriented marketing and management professional with over 15 years of experience in senior director roles. Shmuel has demonstrated his expertise in B2B and B2C marketing, consistently delivering exceptional results by crafting successful marketing strategies that exceed KPIs, grow revenues, and scale businesses for global companies. 

In this podcast, they discussed: 

• How the right "From Name" and "From Email Address" can help your email campaigns drive user engagement.

• Things marketers should consider when thinking about different types of split testing.

• Strategies that will help marketers drive email engagement and enhance deliverability of their campaigns.

• How to identify common mistakes brands make leading to delivery issues, and how they can resolve them for better results.

• Best practices for effectively tracking metrics across multiple email service providers.

• How to effectively plan your email marketing segmentation strategies and achieve higher deliverability on your email campaigns.

• Tips for marketers to better examine delivery issues and resolve them before they become a longstanding problem and impact revenue.