The Livelihood Podcast

EP#51 - The 10 WORST Pieces of Advice to Ignore When Starting a New Business


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  1. Follow your passion - but sometimes I think fuck it and do that anyway. 
  2. Write a lengthy business plan - the longer you spend in theory the more bogged down with the details you will become - focus on the product first. What is it and why is it good.
  3. Raise investment
  4. Take a course
  5. Join an accelerator
  6. Make sure your business name is perfect
  7. Create the perfect brand - invest in a big graphic design agency to create your brand logo and brand guidelines.
  8. Spend a lot of money building a website
  9. Create a mission statement and a company vision statement
  10. People will/won’t buy what you are trying to sell
  11. Start a community around an idea
  12.  MVP you should be embarrassed of your first version of your product
  13.  Talk to everyone who’s in your network that's relatively similar - should be focussed on action. 
  14. Try to get PR for your business launch

Good bits of advice

  1. Try to make a sale as soon as possible with a small group 
  2. Figure out who your target audience/customer is and where they can be advertised to or contacted
  3. Outsource the work you can’t do yourself - but shop around for it


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The Livelihood PodcastBy Entrepreneur Luke Emery & Product Designer Alex Peet