I still remember my first real online program launch like it was yesterday.

At the end of 2012, I was on my couch just after Christmas getting ready to press send on my first ever sales conversion email; I ended up making a little over $13K from an 800 person list, and that was all the proof I needed that this whole online business thing was in fact a real thing.

From there, I became obsessed. I’ve since ran dozens of my own program launches and I’ve planned literally hundreds of launches for students and my clients, and I can honestly say I love planning and strategizing launches. Way more than I enjoyed planning my wedding! 

Yet I hear it all the time from those in my community that they are putting their programs out into the world only to be met with crickets or at least not meeting their financial goals and enrollment goals.

Often I think this comes from a lack of understanding of what launching really is and the 4 different phases of a launch that all require your time and energy to really knock it out of the park. So in this episode I walk you through what launching actually is and share with you 5 tested tips that will maximize your sales during your launch, because who doesn’t want to impact more people and make more sales?

I jam-packed this episode with awesome tips that have been tested over and over again in my business and with my clients, so  I know they work. Be sure you download this episode so you have it to refer back to as you plan out your launch and don’t forget to share it with your biz buddies!  

In this episode I share:

• What exactly is a launch
• What is a launch vs. a launch campaign
• The 4 Phases of Launching
• The 3 Biggest reasons people don’t make sales during launches
• Why you need to focus on “selling Hawaii” during your launch
• How confidence and how you come across to potential clients is likely costing you sales
• 5 Tips to Maximize sales during a launch (make sure you have a pen and paper handy for this one!)
• Facebook ad strategies
• BONUS TIP!

Things We Mention In This Episode:

• Book your FREE 45 minute Launch Audit call now
• The Business of Becoming Episode 11: The 4 Step Method to Expertly Plan Your Launch
• Visit me on Instagram
• Blog Post: 4 Facebook Ad Audiences You Should Target When Planning Your Launch

 

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Let’s Keep The Conversation Going…

Tell me below, have you had a launch that didn’t go as planned? Or maybe you’re a seasoned pro that has another launch tip to add to my list? Let me know below or visit me over on Instagram which is currently my favourite platform to connect.

You can also join my free online community to connect with more than 10 000 other health practitioners just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there.