Did you know that in late 2018, the total market value attributed to platform economics was estimated at USD 7 trillion? And that it's projected to expand to nearly one-third of all global commerce by 2025?Setting a platform strategy starts with deciding whether to initiate your own platform or participate in an existing one. The best person who can tap into the greatest possibilities of platforms and teach us how to develop a platform strategy is on The Change Officer!Thought-provoking, passionate, and ingeniously creative guest - we're excited to introduce you to Asma Shabab, Digital Business and Innovation Strategy Consultant at IBM.Asma works at the intersection of strategy, customer experience, and technology to help companies become players in an AI-powered economy. She designs business platforms for numerous clients, applying the concepts of platform behaviors, policies, and ecosystems.In this episode you will learn about:- How to increase your chance to become a major global platform- Can you orchestrate the Network effect - The first steps toward building a successful platform- How to drive real change through people in your organization.Enjoy! #TheChangeOfficerHost: Vuk Zlatarov Guest: Asma ShababProduction company: PoddsterIf you or your company want to start your podcast, book a free consultation at https://poddster.com/Follow our guest on Linkedin: https://www.linkedin.com/in/asmashabab/or Twitter: https://twitter.com/asmashababLISTEN TO THE PODCAST 🎙SoundCloud - http://bit.ly/SC_TheChangeOfficerApple Podcast - http://bit.ly/Apple_TheChangeOfficerGoogle - http://bit.ly/Google_TheChangeOfficerSpotify - http://bit.ly/Spotify_TheChangeOfficerCONNECT WITH US: Website - https://www.thechangeofficer.comInstagram - https://www.instagram.com/thechangeof...LinkedIn - https://www.linkedin.com/company/the-...Facebook - https://web.facebook.com/TheChangeOff...Twitter - https://twitter.com/changeofficer_00:00 - Highlights00:39 - Intro13:48 - Should you pursue the platform strategy?15:41 - To join forces with an existing platform or start your own?19:43 - How to increase your chance to become a major global platform 22:12 - Network effect28:00 - The first steps toward building a successful platform29:45 - Meet Asma beyond her role34:40 - How Asma's childhood in Pakistan shaped her41:20 - The power of mentorship50:35 - Driving change through people