Adrian Cohn of Smartling stops by the podcast this week. As the Director of Brand Strategy and Communications at Smartling, a B2B language translation company, Adrian started as an Operations Analyst at Smartling almost 5 years ago. Now he oversees brand and creative for the whole company. We’re going to talk about community’s role in growing a brand, adjusting your community strategy with COVID-19 and much more.

Who is this episode great for?

B2B, Scaling, In-person Communities

What’s the biggest takeaway?

Adrian dives into how brand strategies as a whole need to adapt in order to survive and thrive in a post COVID-19 world. While in-person events are on the backburner a longer term strategy to build community should be put in place. While trying to weather the storm, Adrian believes that companies will make it out on the other side if they focus on planning more creative community strategy, relevant content, adjusted sales tactics and strong customer success teams.