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EP54: Getting Event and Content Topic from the Community w/ Zendesk
Nicole Saunders is our guest in this episode, she is the Manager of Community Engagement at Zendesk. She oversees all of its community programs to help set strategy, define policy and promote their support communities to their users. Today, we’ll be discussing how to get support internally for your community, how she looks at growth and how she’s adjusting her strategy during COVID-19.
Who is this podcast for?
B2B, Scaling, Online & Offline Communities
Key Takeaway
Coming up with content ideas can become a major challenge for your local group leaders running events. As well as any content and events the HQ community team is creating. To help that and better serve the community, Nicole and the Zendesk community team analyze support tickets to see what customers want to know and the language they are using. They take that data and turn into not only event topics but articles, newsletter and other types of content.
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By Bevy
4.7
2626 ratings
Nicole Saunders is our guest in this episode, she is the Manager of Community Engagement at Zendesk. She oversees all of its community programs to help set strategy, define policy and promote their support communities to their users. Today, we’ll be discussing how to get support internally for your community, how she looks at growth and how she’s adjusting her strategy during COVID-19.
Who is this podcast for?
B2B, Scaling, Online & Offline Communities
Key Takeaway
Coming up with content ideas can become a major challenge for your local group leaders running events. As well as any content and events the HQ community team is creating. To help that and better serve the community, Nicole and the Zendesk community team analyze support tickets to see what customers want to know and the language they are using. They take that data and turn into not only event topics but articles, newsletter and other types of content.