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EP#54 - Is Brand Still Important When Selling Online? Why did Burberry burn $37 million worth of stock to apparently preserve their brand?
This episode is all about brand, and how it's changed over the years to being something that has morphed into something everyone's not as familiar with.
What the hell is a brand anyway, is it just a reputation, is it a feeling, is it a nice little logo?
We try to answer these questions, as well as discuss why high fashion brands burn millions of dollars worth of clothes, rather than selling them and diluting their brand.
Enjoy.
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By Entrepreneur Luke Emery & Product Designer Alex PeetThis episode is all about brand, and how it's changed over the years to being something that has morphed into something everyone's not as familiar with.
What the hell is a brand anyway, is it just a reputation, is it a feeling, is it a nice little logo?
We try to answer these questions, as well as discuss why high fashion brands burn millions of dollars worth of clothes, rather than selling them and diluting their brand.
Enjoy.