Today is a very special episode as we are celebrating our first anniversary of Churn.FM. We have now published a new episode every week for 52 weeks straight and what better way to celebrate the anniversary than by having the guest of our very first episode back on the show!  

This week we have Brian Balfour, Founder, and CEO of Reforge. Reforge have Career Development Programs for Experienced Tech Professionals in Product, Marketing, Data, Design, and Engineering co-authored by Brian Balfour, Andrew Chen, and Sean Clowes.

In this episode, Brian shared his new learnings on churn and retention since our last chat a year ago, why understanding your customer's habits are important to improving user activation, and a deep dive into the concept of survival analysis. 

Brian also shared his insights on why you should focus on a specific user activation flow, the importance of a vendor-champion relationship, and why jumping into quantitative data too fast can be misleading.

It has been a year, and as usual, I'm always excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.