In this episode, we dive into how Grammarly has scaled quickly through paid advertising, with one of their biggest levers being video.

We cover:

- How a big part of Grammarly's success was because of first-mover advantage on Youtube.

- The model Grammarly uses to measure the impact of paid marketing on brand awareness

- What Shanik has learned about video marketing that you can use for your own company.

Happy Growing