Summary:

Chase Dimond is the founder of Boundless Labs, an e-commerce email marketing agency that has helped its clients send hundreds of millions of emails and make over $35 million in email-attributable revenue. Since 2018, Chase has lent his skills and expertise to some of the best companies around, including IBEX, Cross Net, Inc. and many more.

In this episode of Perfectly Mentored with Jason Portnoy, Chase sheds light on the world of non-paid acquisition through masterful cold email marketing campaigns and flows, the building blocks of great campaign content, and constructing an offer that converts.

Shownotes:

• Who is Chase Dimond? [0:04]
  
• Is email marketing dead? And why is it so underrated? [3:02]
  
• What mistakes do people make with email marketing? [6:16]
  
• How often should you be sending emails? [10:17]
  
• Where’s the best starting point for flows? [12:16]
  
• How do you add value in a campaign? [17:48]
  
• What’s the difference in marketing for a “newbie” brand versus a 7-figure veteran brand? [22:40]
  
• Is there an argument for text-based emails over image-centric emails? [23:45]
  
• How do you stay out of the Gmail spam trap? [27:33]
  
• What’s the benchmark for a good open or click-through rate? [29:45]
  
• How do you prioritize the subject line, creative, and offer/call-to-action of your emails? [31:03]
  
• What can I do to grow my list? [35:53]
  
• Are opt-in offers better than discounts - or vice versa? [39:18]
  
• What's the best platform to use? [40:35]
  
• What translates over from e-commerce brands to other types? [43:21]
  
• Any tips for those who are just getting started in email marketing? [44:49]
  
• How can we learn more? [47:09]