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EP58: How a 108-year-old company adopted growth resulting in millions of revenue
We talk to Jason Barbato, the global growth lead at IBM on how growth has been adopted at the company.
We cover
- How the growth team IBM is organized into three pods, growth engine, nurture love, and experiments.
- The evolution of growth at IBM and how one experiment completely changed the trajectory of growth at IBM.
- Why Jason now runs an internal growth accelerator program at IBM and how it's helping to take product teams from zero experiments to over 500.
Happy Growing!
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By Kieran Flanagan and Scott Tousley
5
3939 ratings
We talk to Jason Barbato, the global growth lead at IBM on how growth has been adopted at the company.
We cover
- How the growth team IBM is organized into three pods, growth engine, nurture love, and experiments.
- The evolution of growth at IBM and how one experiment completely changed the trajectory of growth at IBM.
- Why Jason now runs an internal growth accelerator program at IBM and how it's helping to take product teams from zero experiments to over 500.
Happy Growing!