In this episode of Measured Impact, Neil is joined by Christopher Miller, SVP of Sustainability and Advocacy at Aspen One. With a career spanning Bernie Sanders' staff, Greenpeace, Seventh Generation, and a 14-year run shaping the social mission at Ben & Jerry's, Chris knows what it takes to build an authentically purpose-driven brand.

Chris and Neil dive into the critical difference between cause-related marketing and true corporate activism, the data-backed "halo effect" of standing up for your values, and why it's actually a good business strategy if your messaging pisses some people off. Tune in to learn why taking a bold stance is not just the right thing to do—it's the ultimate defense against the rise of AI-generated marketing.

• Social Media: @AspenSnowmass on Instagram
• Corporate: Aspen One (Aspen Skiing Company, The Little Nell, Limelight, Aspen Ventures)

• Ben & Jerry's: benjerry.com
• Seventh Generation: seventhgeneration.com
• Greenpeace: greenpeace.org
• Earthjustice: earthjustice.org
• Patagonia: patagonia.com
• Lush Cosmetics: lush.com
• 1% for the Planet: onepercentfortheplanet.org
• Ski the East: skitheeast.net
• NRDC (Natural Resources Defense Council): nrdc.org

• Interesting Times with Ross Douthat – Available via NYT Podcasts or Apple Podcasts
• Patagonia Books (Publishers of the upcoming book by Annie Leonard and Andre Carruthers) – patagonia.com/patagonia-books

• Four Corners of the Earth Deli has no official website, but this legendary cash-only sandwich shop is located at 310 Pine St, Burlington, VT 05401