While most advertisers think that Facebook isn’t on their team and is disqualifying their ads, Dennis Yu knows that they’re the ones inadequately using the system. Because for a long time, he was one of the ones cheating the system.

Now Dennis is the CTO of Blitz Metrics and has changed his relationship with Facebook; they pay him to launch campaigns to test their beta ad products.

In this episode, Dennis explains the future of Facebook, how advertisers should leverage Facebook profiles, and why doing less with the backend of campaigns leads to a higher ROI. They also discuss whether media buyers are potentially becoming obsolete and why it is better to be more hands-off when you are running an ad campaign.

IN THIS EPISODE YOU’LL LEARN:

• Facebook is a system of word-of-mouth at scale and advertisements that embody this are the ones that succeed
• Advertisers should have several business profiles and use chatbots to interact with users
• The number 1 mistake Facebook advertisers are making
• Get back to the basics of goals, content, and targeting

Mentioned in this episode:

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