In this episode, Leighton Cosseboom of C2 Media and AC Ventures interviews Terence Lee, Editor-in-Chief at Tech in Asia, about how to grab the attention of tech editors. Terence shares his tips and insights on how PR practitioners and comms professionals can bring creative and compelling narratives to the table, increasing their chances of getting their clients’ stories placed on top outlets like Tech in Asia.

To capture tech editors' attention, Terence suggests offering a fresh perspective or a unique angle on a familiar topic. He also stresses the importance of doing research and tailoring pitches to the publications being targeted by understanding the audience and editorial focus.

Terence also discusses the role of relationships in getting stories placed, noting that building strong ties with tech editors can increase the chances of coverage. He offers tips on how to establish and maintain these relationships, including taking the time to get to know the editor, offering value beyond just a press release, and providing his team with enough lead time to craft a colorful, in-depth story before proceeding with a wider distribution.