In this episode we discuss how to launch a podcast from 0 listeners, all the way to nearly 1 million downloads. 

We talk with Joel Emery about some of the tactics and tricks he used to get a massive following of fans for his award winning podcast, without using traditional marketing or an initial fan base.

The Offensive Podcast has won a British Podcasting Award, as well as receiving rave reviews from GQ and The Guardian, among others.

It has been downloaded nearly 1 million times. It's success is a mixture of creating content for a niche, engaged audience and the fact it's f*cking funny. 

We interview Joel (who happens to be Luke's brother), The creator behind the show and ask him how the hell we're going to try and make this podcast a success. 

If you're thinking about launching a podcast give this a listen. We cover: 

• How The Offensive podcast got it's first 10 daily downloads, then 100, then 1,000; and the tactics Joel used to get there.
• Why choosing a niche is the most important thing in podcasting!
• How to leverage your network, as well as influencers and micro influencers in your niche
• The guerrilla marketing tactics Joel used to get his podcast off the ground
• How much time and effort it actually takes to create an award winning podcast
• All of the tactics we are going to implement to get our podcast off the ground.