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Switching.social is essential to doing this right!

First we need to look at what we need to replace to rid our lives of these companies. 

1. Communication/Email/Chat/Conferancing

2. Office/Doc/Colaboration

3. File storage/Sharing

4. News

5. Social Networking

6. Education

7. Entertainment

To truly get rid of Google you will need to replace your Android phone! More on this towards the end.

These can all be covered using some ethical and free companies such as Framasoft. But then again its your data on a server (cloud) owned by some company ran by real people you dont personally know. So your options are to purchase a VPS from a reputable, privacy concious company or host your own server in your home. Both of these options can solve all 7 of those pretty cheaply. And it will all remain in your personal control.