On Episode 6 of the Hyperbeat Podcast, we chat with Tara Edwards, Owner and Founder of Heart and Soles Running, Virtual Running Events. We chat through the inspiration behind creating a community that encourages individuals to take part in running events in their own time and at a location of their own choosing, while raising money and awareness for charitable organisations and causes. Tara details her passion for running and being active within her local community. We also talk about the importance of branding within her business and the role her custom activewear and custom event medals play in motivating participants as well as encouraging a sense of belonging amongst runners.

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