In today's episode, we're talking mainly about Cultural Branding and Brand Strategy, if you are into those, you will definitely enjoy this episode, if you don't know what I'm talking about then stick around because this will be in mind changer. Florian is from France, he lived for many years in different countries in Asia and now lives in Los Angeles USA with his family. His goal is to educate businesses about branding and help Asian companies to bring their business to Europe and the USA!