Dan and Brian discuss the public's changing television viewing habits, the evolution in how ratings are calculated and why advertisers need to understand both in order to maximize their return on investment.

EP6: The Evolution of Television

Plan2Win to looks at the contemporary application of classic public relations and communications principles.

We examine how companies, candidates and causes can most effectively communicate and will examine social trends, emerging technology, and the best and worst examples of public relations, advertising and marketing.

Business

Plan2Win to looks at the contemporary application of classic public relations and communications principles. We examine how companies, candidates and causes can most effectively communicate and will examine social trends, emerging technology, and the best and worst examples of public relations, advertising and marketing.

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EP6: The Evolution of Television

EP6: The Evolution of Television