This week I sat down with Kyle Woumn — Atlanta native and creator of Drakestragram, Ideas 2 App Store, and Over The Top (OTT).

The key that sets good brands apart from great ones is POSITIONING. In just a matter of months, Kyle was able to create his own traction and publicity for a site he developed, Drakestagram.com, that lets users insert keywords related to a photo they’d like to upload then pulls quotes from Drake song lyrics related to that keyword.

[insert Drake lyric here about being absolutely GENIUS]

In this episode, we chat about

∙ The importance of doing market research when working to scale your brand

∙ How to intersect your various passions so that you can start making BANK

∙ Why betting on yourself is the only way to get where you truly want to go

∙ Why being patient is imperative when building a brand

∙ …and so much more!

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You can find more information about Kyle and all of his endeavors on Instagram at @Kyleculus.