The Built Not Born Podcast

EP60: $75M in Sales, Billion-Dollar Vision, and Building a Brand with No Permission w/ Mike Schilling

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From $75 million in sales to building a billion-dollar brand—Mike Shill is not just talking about success, he’s documenting the whole thing in real time.

In this high-energy episode of the Built Not Born Podcast, Coach Kitch sits down with Mike Shill—entrepreneur, former D1 football player, executive producer, and founder of Full Circle Agency—for a conversation that hits harder than a kickoff return.

They dive deep into:

  • What it really takes to close $75M in sales
  • The systems and daily discipline that separate good from great
  • Building a personal brand that prints leverage
  • Behind the scenes of Lanier—Mike’s hit movie on Amazon Prime
  • How to train like an athlete, sell like a killer, and build like a billionaire
  • The mindset you need to stay present when you're chasing the future

    • Whether you're in sales, building your first brand, or trying to level up in life—this episode is full of gold.

    Get your notepad. This one’s a masterclass in intensity, intentionality, and playing the long game.

    🔑 KEY TAKEAWAYS:
    • “Confidence comes from preparation. If you’re not training, you’re not ready.”
    • You don’t need a perfect business plan—you need a product, proof, and relentless follow-up.
    • Brand is the new leverage. People buy people.
    • Discipline isn’t a one-liner—it’s a system.
    • You don’t get what you want. You get what you’re willing to pay for.
      • 📚 RESOURCES & LINKS:

      🔗 Connect with Mike Shill

      Instagram: @mike_shill_

      TikTok: @themikeshill

      LinkedIn: Michael Shill

      Website: fullcircleagency.co

      Watch Lanier on Amazon Prime: Lanier Movie

      🎥 Mentioned in the episode:

      • Lanier, now streaming on Amazon Prime
      • Full Circle Agency – retention marketing for e-commerce giants
      • Grant Cardone and the sales machine that built a juggernaut
        • ⏱️ TIMESTAMPS:

        0:00 – Intro: Blood on the knuckles, fire in the eyes

        3:10 – From athlete to executive producer: Mike’s origin story

        8:25 – First exposure to next-level discipline

        14:47 – Lessons from Florida State and elite performance environments

        19:02 – Building confidence through preparation

        23:56 – $75M in sales: the systems, structure, and chaos

        31:20 – How to train your team like D1 athletes

        36:40 – Why brand is the #1 cheat code in business

        43:22 – The “price tag” moments most people run from

        48:11 – The mindset gap between $1M and $1B

        54:55 – Documenting the journey: building brand in real time

        1:01:14 – Inside “Lanier” and the future of Shill Studios

        1:08:32 – Advice for young entrepreneurs

        1:13:10 – Wild Card Questions + Final word from Mike

        💥 CONNECT WITH COACH KITCH:

        Instagram: @coachkitch

        LinkedIn: David Kitchen

        Website: edgeleadershipacademy.com

        Newsletter: Finish Friday Newsletter

        🎙️ Listen + Subscribe to the Built Not Born Podcast

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        The Built Not Born PodcastBy David Kitchen
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