Why Should You Do SEO for Blogs?

There are tons of traffic. There are billions of searches happening every day.

All the eyeballs that see you are very important because they’re already done with the discovery phase.

They know what they want. Now, if they find what they want, there is a high chance that they’re already going to buy, read, download, or convert into leads.

I love search traffic much more than what we get on social media.

This is because people in social media are at the discovery phase. They don’t really know who you are, what they want, or if they want to engage with you.

However, people who are already searching for something are already in the interest phase.

When I started my blog, I didn’t have a lot of visitors. Of course, I asked Google how I can increase my traffic. It kept telling me to do SEO.

I was an On-The-Job Trainee back then. I had to do a lot of things. I was hired to do SEO stuff, but I didn’t know anything. They didn’t teach me anything, the two people with me during the day shift didn’t know anything about SEO as well.

Everything that I wanted to know, I had to learn alone.

I studied. I experimented. I applied what I learned.

In time, I got to rank for a certain number of keywords. They were and still are very important to me.

Right now, we rank number one in the keyword “SEO Philippines” which is a very difficult keyword to rank for. We also rank for SEO services and SEO companies.

This means a lot because we are able to get leads this way. These keywords are how our clients find us.

We had a steady increase in traffic. I started with blogs alone and that was enough to grow SEO Hacker.

It’s a blog that publishes two articles a week.

Recently, we’ve been publishing articles about SEO during the time of this coronavirus pandemic, a few case studies on how it affects certain industries.

SEO does not need to be complicated. It’s a discipline more than anything else. There is no magic behind it. I have no bag of tricks to give you. There are no tactics that will tip the scale to your favor.

SEO is an everyday discipline. You have to keep fixing and producing every single day for your effort to compound. When it does compound, your rankings will solidify in the future.

SEO is a zero-sum game. Only one can take the top spot. And the rest should settle for second all the way to last. The winner takes all.

The lower your rankings, the chances that you get the clicks are really low because Google is becoming so much better in identifying relevant search queries.

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