Brittany Caldwell joins us on the podcast to chat about her role as Head of Community & Events Marketing at Webflow. She has over 13 years of experience building communities and has previously worked for companies like GitHub and Atlassian. On today’s episode, we cover her top strategies to kickstart a community with little to no budget, why she chooses to look at community like a product, and how she grew her user community over 114% in less than a year.

Who is this episode great for?

Virtual event managers, In-person communities, Product marketers 

What’s the biggest takeaway?

Brittany has been super successful growing the community at Webflow 114% over the past year. She attributes a lot of her success to the ability to view community like a product due to her extensive background in Product Marketing. Brittany starts any community with a go-to-market strategy and a deep audit of the product. She has also been successful using the strategy of piggybacking off of other company marketing initiatives (such as a traveling product roadshow) to make the best use of available budget in order to grow her community and get to know her members.