In this episode of Chasing the Insights, I talk to Go-To-Market Guru, Phillip Swan.

Phillip talks to us about Grok the Customer.

Phillip Swan is an experienced Chief Revenue Officer passionate about Go-To-Market (GTM) strategies and a passion for small businesses.

He has held key senior executive leadership roles at Texas Instruments, Microsoft, and T-Mobile US, consistently emphasizing customer-centric solutions that transform challenges into loyalties and scalable revenue growth.

Phillip has co-founded startups delivering strong ROI and exceeding revenue targets while reducing operational costs.

A University of Glasgow alumnus, he masterfully navigates B2B and B2C strategies by merging reason-driven insights with creativity.

With a background in marketing, sales, and product development, Phillip's primary mission is driving business growth and success.