Dino Kuckovic, Director of Community & Events at Falcon.io, stopped by this week to discuss his events strategy working at the social media SaaS platform. He shared with us how he organically built a community from scratch, how he makes community a company-wide focus with marketing and sales, and how he keeps his event attendees coming back for more.

Who is this episode great for?

In-person event managers, community leaders, sales and marketing teams

What’s the biggest takeaway?

Dino has had great success creating a framework for generating leads from C2C events. He makes it a priority to work hand in hand with the sales and marketing teams at Falcon.io to get a better understanding of what they are looking for so he can build these strategies directly into his events. Dino is very particular about tying his events back to business generating factors. He stresses the importance of building relationships and really listening to customer feedback so event attendees feel that their needs are being met which in turn leads to sales.