SEO is the process of making your website more visible and relevant to the people who are looking for what you offer online. SEO can help you reach more potential customers, grow your audience, and increase your conversions.

There are many factors that affect SEO, such as keywords, content, links, speed, mobile-friendliness, and more. But don't worry, you don't need to be an expert to start improving your SEO. There are some simple tools and strategies that you can use to make your website more attractive to search engines and users.