When it comes to marketing your business, you have two main options: organic marketing and paid marketing. 

Organic marketing refers to marketing strategies that rely on unpaid, or "organic," efforts to reach new online clients.

On the other hand, paid marketing refers to strategies that involve paying for advertising in order to reach new online clients. 

This can include tactics such as Facebook & Instagram ads and Google Ads.

Both organic and paid marketing can be effective, but the right strategy for your business will depend on the stage of business, resources and overall growth goals.

Ultimately, it may be a good idea to incorporate both organic and paid marketing tactics in order to reach your target audience in the most effective way possible. 

But listen to this latest episode to find out more.

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