The burgeoning array of literature on ethical behaviour tends to focus on what is happening at the extremes either owner-managers of start-ups built around a strong moral crusade, or large corporations undergoing change due to the personal epiphany of a forward-thinking CEO. This book, however, is directed at the middle ground individuals who want their companies to adopt more ethical and sustainable practices, but don't know where to start. The 50 ideas and techniques in this book provide direction to help society and the planet while preserving the bottom line.

The reading in this episode is called "BOGOF Reinvented - Buy One, Give One Free", from the chapter "Ethical Marketing"

Order your copy, direct from the author, by visiting here.