Sign up to save your podcasts
Or
Share EP62: The Rule of 7 – Presenting What Actually Matters
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
EP62: The Rule of 7 – Presenting What Actually Matters
Customers don’t buy specs. They buy feelings.
In this week’s AutoKnerd episode, Andrew Sardone reveals why flooding your walkaround with 20 features kills connection — and how limiting your presentation to 5–7 emotionally relevant moments boosts trust, memory, and sales.
You’ll learn:
• Why 95% of decisions are made emotionally (Harvard Business Review)
• The psychology of working memory and the 7±2 rule
• How to structure your walkaround for impact — not overload
🎯 Get your free companion tool:
AutoKnerd Tool 062 – The Rule of 7 Walkaround Planner
→ https://www.autoknerd.com/tools
💌 Join the AutoKnerd newsletter for weekly tools, insights, and coaching resources. www.AutoKnerd.com
Every Thursday: one new episode, one new skill, one new reason to love the car business again.
View all episodes
By AutoKnerdCustomers don’t buy specs. They buy feelings.
In this week’s AutoKnerd episode, Andrew Sardone reveals why flooding your walkaround with 20 features kills connection — and how limiting your presentation to 5–7 emotionally relevant moments boosts trust, memory, and sales.
You’ll learn:
• Why 95% of decisions are made emotionally (Harvard Business Review)
• The psychology of working memory and the 7±2 rule
• How to structure your walkaround for impact — not overload
🎯 Get your free companion tool:
AutoKnerd Tool 062 – The Rule of 7 Walkaround Planner
→ https://www.autoknerd.com/tools
💌 Join the AutoKnerd newsletter for weekly tools, insights, and coaching resources. www.AutoKnerd.com
Every Thursday: one new episode, one new skill, one new reason to love the car business again.