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EP63: How Marketers Can Use Mental Models to Accelerate Growth with Corey Haines
In this episode of the GrowthTLDR, we talk to Corey Haines about mental models for marketers. We cover
1. First-principles, how you can boil things down to the fundamental core of that problem, and how Elon Musk used this model to start SpaceX.
2. The five stages of awareness and how to market to each stage.
3. The Inversion technique, how to reverse engineer a problem and identify the potential pitfalls that could halt your success.
plus a number of others.
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By Kieran Flanagan and Scott Tousley
5
3939 ratings
In this episode of the GrowthTLDR, we talk to Corey Haines about mental models for marketers. We cover
1. First-principles, how you can boil things down to the fundamental core of that problem, and how Elon Musk used this model to start SpaceX.
2. The five stages of awareness and how to market to each stage.
3. The Inversion technique, how to reverse engineer a problem and identify the potential pitfalls that could halt your success.
plus a number of others.