Legally Enlightened with Lisa Fraley

EP63: Luisa Zhou on 3 Tips to Reverse-Engineer Your Next Launch


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I’ve invited business coach Luisa Zhou  powerhouse business coach (with a surprising background!) to share her best tips on how to maximize your income from your next launch. In this episode, you’ll learn 3 tips how to reverse-engineer your next launch, including why you might want to offer a “first steps” course to your tribe, how to know what to charge, and why you should never charge your “worth”.

More about Luisa:

Luisa Zhou is the creator of the Employee to Entrepreneur system which teaches people how to leave their day job and start their own six-figure plus business working for themselves. She’s helped hundreds of students, including health and business coaches, designers, copywriters, and consultants, and shown them how to launch businesses that generate anywhere from 30K to 100K in a matter of months. She has appeared in numerous online and print publications including Forbes, Inc, Entrepreneur, Success magazine, and more.A graduate of Princeton University, Luisa majored in electrical engineering and minored in robotics. Before starting her own business, she worked as an International Space Station engineer for Boeing, a mobile payments start-up co-founder, and a digital advertising manager. She lives in New York City with her husband.

In this episode, Lisa and Luisa share:

  • Tip 1: Why you should offer a “First Steps” course instead of a signature flagship course
  • How to know what to include in a “First Steps” course
  • Tip 2: Why you want to work with one on one clients first and then create your course
  • Why you want to prime your list
  • How to know what to charge for your course
  • Tip 3: Why you never want to charge what you’re “worth”
  • The best way to make personal connections with your clients (it’s not what you think!)
  • How Luisa knew she needed to get her business legally covered   

Free Gift:Join Luisa Zhou’s 10-day LIVE Weekend Empire challenge starting May 4, 2019 (with daily livestreams and feedback) at luisazhou.com/weekendempire. Learn the step-by-step process that takes the guesswork out of building your own coaching or consulting empire, even when you don't have a lot of time and don't know what to do Resources:Easy Legal Steps - download the first book chapter free!

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Legally Enlightened with Lisa FraleyBy Lisa Fraley (Attorney, Legal Coach, Speaker, & Best Selling Author)

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