Based on all of the hubbub about data security and a general awareness that brands want to get their hands on your browsing history, you know it’s worth something. But can you put a dollar figure to it?

Rob Viglione and his partners at Horizen want to go a step further, allowing users to make money from their own data. But in order to do this, Viglione understands that the platform has to be compelling. Viglione details the hurdles and benefits that Horizen has and will encounter on their journey.