In this episode of Chasing the Insights, I talk to innovative entrepreneur Noam Krasniansky.

Noam talks to us about going from being counterfeited to industry disrupter through blockchain.

Noam Krasniansky is the founder of Komposite, Co-founder of Bambooee & The House of Ooonimals

As a seasoned entrepreneur and Shark Tank winner, he co-founded Bambooee with his wife, introducing eco-friendly bamboo paper towels to the market. While the product thrived after their appearance on ABC's hit show, it unfortunately fell victim to copycat competitors. This experience underscored a critical lesson: patents alone are not enough to protect a brand's integrity.

That's why Noam launched Komposite Blockchain, a cutting-edge platform designed to safeguard brands from counterfeiting and imitation. With their whitepaper complete, they are now focused on revolutionizing brand protection worldwide.