CHURN FM

EP64 | Amaan Nathoo - How Later combine customer success and product-led growth to increase customer retention


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Today on the show we have Amaan Nathoo, Head of Customer Success at Later. 

In this episode, we talked about the moment Amaan decided to shift from Sales to Customer Success, how using a growth ceiling calculator helped him realize they had to double down on retention and how customer success fits in a product-led world. 

We also discussed how Later’s Customer Success team makes up 8% of the entire company, what they focus on, their KPI’s, how it’s structured, and lastly the retention experiment mindset at Later. 

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.


Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

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CHURN FMBy Andrew Michael

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