Mattias Fridström continues the conversation with Rob Merhej, VP EMEA at AVANT, exploring how advisory‑led partners create long‑term value for customers – and why connectivity remains central to everything from AI to customer experience.

In this episode, they discuss:

• How AVANT supports partners beyond the initial deal through ongoing advisory, cross‑sell, and up‑sell engagement
• What separates top‑performing trusted advisors – and why selling multiple services per customer matters
• How AVANT stays ahead of vendor roadmaps with specialist engineers and tools like Pathfinder and Atlas
• Why AI deployments often fail without the right data center, bandwidth, and network design in place
• The shift of unified communications into broader CX and contact‑center transformations
• Growing awareness of AI security, governance, sustainability, and talent challenges
• A look ahead at the next five years – from multi‑gig connectivity to AI as an everyday work companion

A lively conversation on connectivity, AI, and the advisory models powering the next wave of the technology channel. Tune in and get ahead of what’s next.