From using the wrong messaging to not testing different images, these six major Facebook ad mistakes could cost you. Listen in as the experts break the mistakes down and advise on how you can fix them. With some adjustments to your ads, you'll see your ROI increase.  

 

IN THIS EPISODE YOU'LL LEARN:

• Where to place your Facebook ad to increase your frequency and to build your brand.
• What to do when your audience is getting "burnt out" from your ads (<< this can improve relevance score, impressions, and results!).
• Where you need to be broad, and where you need to be specific when targeting your potential audience.
• What objective you should use for your Facebook campaign.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 30: Ad Targeting: A B2B & B2C Case Study

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 64: Donald Miller Shares 7 Proven Story Formulas for Sharpening Your Marketing Message

 

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