In this conversation, Em Gee, a marketing mentor and author, shares her journey from writing her first book 'Uncertain to Unstoppable' to creating a collaborative book 'Try and Stop Her' with 24 women in business. She discusses the importance of community in the writing process, her transition from mindset coaching to marketing, and her thoughts on the role of AI in the book space. Em emphasises the significance of personal storytelling and the connections formed through shared experiences in writing.

An awesome episode and great if you're keen on writing a book in the future!

Key Episode Takeaways

• Em Gee helps women in small business work smarter with AI.
• Writing a book can be a deeply personal and emotional process.
• Community support is crucial in the writing journey.
• Transitioning from one area of expertise to another can open new opportunities.
• Collaborative books can empower individuals and foster connections.
• AI should assist in the writing process, not replace personal storytelling.
• Books serve as a powerful tool for personal branding and business leverage.
• The experience of seeing your published book is surreal and rewarding.
• Creating a safe space for sharing stories enhances the writing experience.
• Books can lead to unexpected connections and opportunities.

Chapters

00:00: Introduction to Em Gee

02:58: The Journey of Writing 'Uncertain to Unstoppable'

09:12: Transitioning from Mindset Coaching to Marketing

12:04: Creating 'Try and Stop Her': A Collaborative Book

17:57: The Power of Community in Writing

24:06: Reflections on AI in the Book Space

Connect with Em Gee: @thereal_emgee

Get Your Copy of the book: Try And Stop Her: 24 Unstoppable Business Women Share Their Inspiring Stories

Mentioned in this episode:

Idea To Outline Workshop

Idea To Outline Workshop