Sometimes, when you receive inspiration for a new program name - or something even bigger like an entire brand message - it can feel like too much. Sometimes, it can feel so big you fear you might collapse under the weight of it if you haven’t grown into it yet.

You would not believe the number of times that a business owner will tell me that it can feel scary to claim their brand. In today’s episode, we dive into how to give yourself permission to claim your brand and how to honor and protect it in the marketplace.

In this episode Lisa shares:

• Why it’s hard to claim something you’re not aligned with yet
• Why you may not be able to indulge in the divine download you’ve received…even when you really want it
• Why you should make sure your new brand hasn’t also “landed” on someone else in a way that’s substantially similar to your idea
• Why you should get support to help you align yourself energetically with the brand
• Why you should consider Trademarking your new tagline, logo, business name, program name to protect your new brand

Resources:Easy Legal Steps - download the first book chapter free!

Episode 71 -  Karen Kenney on Transforming Your Story to Your Glory

Episode 25 – How to Trademark in 2 Steps: The Search & The Application

Episode 7 – What You Should Trademark

Episode 48 – 3 Reasons to Trademark

Mentions:

Jennifer Lopez

Kari Samuels

Elizabeth Gilbert: Big Magic

Irish Times article: “When a Magical Idea Comes Knocking, You Have 3 Options”

Tulum

Paris

Santa Monica

Karen Kenney

A Course in Miracles