The Idea To Impact Podcast

Ep68: The 5 Mistakes Business Owners Make When Writing Their First Book


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In this episode, Blake discusses the five most common mistakes business owners make when publishing their first book. He emphasizes the importance of targeting the right audience, treating the book as more than just a business card, taking the time to write thoughtfully, having a solid marketing plan, and leveraging the book for ongoing business growth. By avoiding these pitfalls, aspiring authors can create impactful books that enhance their business success.

Takeaways

  • Focus on the right audience to avoid diluted messages.
  • Your book should be a standalone value-packed asset.
  • Rushing the writing process can lead to poor quality.
  • Invest time in writing; six months is ideal.
  • Marketing should start before the book is finished.
  • Your book is a tool for long-term business growth.
  • Engage your audience during the writing process.
  • Repurpose book content for various platforms.
  • Celebrate the launch, but keep leveraging the book.
  • Join a supportive community for writing guidance.

Chapters

00:00 Introduction to Common Mistakes in Book Publishing

02:13 Identifying the Right Audience

05:13 Beyond an Extended Business Card

08:22 The Importance of a Thoughtful Writing Process

12:35 The Necessity of a Marketing Plan

14:48 Leveraging Your Book for Business Growth

________________


I love hearing from you and helping you make an impact with your book. If you have any questions, please reach out by commenting on this episode or through socials below! Otherwise, feel free to download a copy of Publish To Impact or see how we can work together.

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Download your free copy of Publish To Impact: https://dl.bookfunnel.com/ky953o83t5

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Thank you so much for joining me in this latest episode of Publish To Impact. I'd love for you to please leave a review, subscribe for immediate new episode access, and share this podcast with coaches, friends in business, or any other person who you believe can benefit from writing and publishing a book.

Remember: Becoming an author has never been easier, and I'm here to help get you there.

© 2025 The Idea To Impact Podcast Blake de Vos

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The Idea To Impact PodcastBy Blake de Vos