In this conversation, Ross Gerson shares his journey into the world of website acquisitions, detailing his experiences at Empire Flippers and his current role at Web Street. He discusses the evolution of the online business market, the impact of Google updates, and the importance of genuine content in SEO. Ross also introduces DealSlide, a new tool for buyers, and offers insights on partnerships and the future of AI in online business

Chapters

00:00 Introduction to Ross Gerson and His Journey 02:49 Getting Started in Website Acquisitions 05:16 Transitioning from Offline to Online Brokerage 08:02 Role at Empire Flippers and Buyer-Seller Dynamics 10:37 Navigating Buyer-Seller Calls 13:10 Post-Empire Flippers: Building a Portfolio 15:58 Acquisition Strategies and Lessons Learned 18:36 The Landscape of Website Acquisitions 20:58 SEO Insights and Content Strategy 23:39 Market Trends and Future Outlook 31:52 Market Trends in Online Business Acquisitions 33:27 Opportunities in Content Acquisition 34:52 Emerging Trends in Business Sales 37:29 The Evolution of Business Multiples 41:22 The Impact of AI on Online Businesses 42:45 Introducing Deal Slide: A New Tool for Buyers 47:25 Future Plans for Deal Slide 49:19 Advisory Services for First-Time Buyers 52:37 Partnership Dynamics in Business 54:12 Navigating the AI Revolution 01:03:22 Personal Acquisition Strategies