Listen to Tyler Robertson's inspiring entrepreneur story of building a $100 million business from the ground up. This motivational podcast episode covers everything from how to start a business to insights on heavy duty truck scanner and truck diagnostic tool. Hear how he achieved success through hard work and determination and his journey in entrepreneurship.

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What if a diesel mechanic just outbuilt your tech org?

This episode of Forge of Unicorns reveals how Tyler Robertson turned a simple customer obsession into a $100M software empire — with no VC, no Agile, and no hype.

👇 In this episode:

• How deep domain knowledge can beat top-tier tech hires

• Why 50 developers got fired… and replaced by 8

• The real ROI of customer obsession

• The origin story of the BOKARY model: the North Star for software behavior and board-level profitability

🧠 “We had 50 developers and couldn’t ship. So we blew it all up. Kept 8. Started from scratch.” — Tyler Robertson

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📌 Timestamps 

07:00 – From grease stains to product vision

10:05 – Understanding customer pain points

16:57 – Leadership, clarity, and developer debt

21:07 – The software dilemma: sustainable growth VS tech debt collapse

26:16 – Learning from failure: the infinite delivery

34:19 – What true customer obsession sounds like

42:21 – Predictive maintenance + product evolution

52:10 – High-performing talents: the grit mentality

57:40 – The impact of 10 years of growth: Purpose, people, and product ROI

01:04:06 – The Anticipatory Organizations mindset applied to the AI revolution

🔗 Extra Link:

Podcast Tyler and Daniel Burrus: https://www.youtube.com/watch?v=xuENITUDCtA

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📈 This episode launches our last evolution: the Behavioral-OKR revolution

The BOKARY model finally bridges what boards want to know:

➡️ What’s the ROI of my software org?

➡️ How do I connect behavior, delivery, and investor-level returns?

Explore the system built for your organizational evolution:

🔗 https://unicorns-ecosystem.com/

Next Thursday, more details will be revealed in our podcast deep dive.

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