Anatomy Of A Rumor

Ep#7 - B2B marketing Fundamentals with John James


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In this episode we were joined by Mr John James. John is a marketing consultant with almost a decade of marketing experience. He is one of those marketers who believe in marketing beyond just numbers and work with the fundamentals of marketing which are the 4Ps.

He is the host of Champagne Strategy podcast where he has interviewed top B2b marketing personalities like Chris Walker and Brent Annells.

We asked John to clarify a lot of confusion around Growth, Content, Brand and some other marketing basics.

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Anatomy Of A RumorBy Shabahat Ali