The global toothpaste market is huge. In 2018, it was valued at $26 billion and is expected to reach $36 billion by 2024. Unfortunately, it also comes with an enormous cost.

More than one billion toothpaste tubes end up in landfills and oceans every year. That’s equivalent to fifty Empire State Buildings — every. single. year.

Enter Lindsay McCormick and her company, Bite - the world's most sustainable oral care company on a mission to eliminate single-use plastics, one smile at a time.

*This episode is brought to you by Bite Toothpaste Bits, the all-natural, plastic-free, chewable toothpaste tablet. If you’re looking for an easy way to cut single-use plastic from your life, go to BiteToothPasteBits.com and use code INGOODHANDS for $5 off their flagship 4-month subscription (incl. free shipping)!