Gareth, Chief Commercial Officer at Tickle Global, shares insights on his journey in digital marketing and the power of branding. He discusses the challenges and opportunities in the digital advertising ecosystem, emphasizing the need for a balance between performance marketing and brand building. Gareth also highlights the importance of creativity in advertising and the impact of AI on marketing jobs. He provides career advice for marketers, including the value of continual learning and personal development. Gareth concludes by discussing the future of advertising and the importance of a positive work environment.