After over 20 years of global PR experience, Jim Heininger founded Rebranding Experts to help business owners revive their brands. Rebranding requires a lot of elements that traditional branding agencies can’t offer and Rebranding Experts brings those specific capabilities in one team. In this interview we talk about the process of rebranding, when is it needed, common mistakes made and some inspiring examples of rebranding done right.

I found the way Jim talks about rebranding really exciting and inspirational - different from what most entrepreneurs associate with the term and the process. In his words, a good rebrand can "have people fall in love with their company again".